Expert Pay Per Click Management

We use our time and expertise to:

• Reduce your Cost-Per-Conversions

- Creating complex, relevancy based accounts, rewarded with cheaper clicks.
- Optimising keywords based on results

• Reduce your wasted clicks

- Using thorough negative keywords to reduce irrelevant visitors
- Preventing your competition (where possible) from being able to see your ads
- Relevant ad writing to qualify your visitors before the click

• Get more clicks at cheaper prices

- Thorough keyword research boosts the overall impressions, allowing us to make more efficient use of your budget

• Use intelligent ideas to out-compete your rivals

- Using clever tools and processes to create dynamic 'liquid' ads (e.g. price changes for hundreds of products) or untapped niche keywords

• Give on-hand explanations and information

- Fast response to your enquiries, directions and ideas with our down-to-earth expert input.

Our professional AdWords services:

Account Set-up Only

We will conduct all Keyword research and analysis and set up your Google Adwords Campaigns and Adgroups, Destination and Landing Page strategy and write your ad copy. You are then free to set your own budget and manage your own account from month to month. Perfect if you are a small business with only a few simple Adgroups and feel confident with your own marketing competency. As we consider the set up as the foundation for your future pay-per-click success, this important service represents an excellent investment. Fees range from £200 to £600 with additional help if you need it.

Account Rebuild

If you are currently running your own account and would like us to re-tune your campaigns for high performance we are happy to do that for you. We will conduct all Keyword research and analysis and re-tune or rebuild your Campaigns and Adgroups from the ground up, including destination and landing page strategy and re-write your ad copy if needed. We'll then hand it all back to you so you can continue to manage it yourself with the added confidence the foundation has been built by a UK Google Adwords Professional.

Consultancy Support Service

Our consultancy service is an as-and-when-you-need it service for any PPC or internet marketing related problem. A campaign suddenly stopped performing and you don't know why? Want a second opinion on your new landing page? Need advice on shifting a product line? Our consultancy service guarantees no matter how busy we may be, we'll always make time for you. As a client using our consultancy retainer service, you'll pay from just £97 a month for near unlimited support. We can be left signed into your Adwords account, always in the background, so when you call us for help we can quickly access your account and help you instantly. For more complex problems, we're happy to engineer a tailor made solution and get back to you - all for no extra cost. Marketing peace of mind from just £97 a month.

Full Management

If you would like us to look after and improve your existing campaign or build you one from scratch, we will create an effective well oiled account that fires on all cylinders. From the very first stages of research to launching the campaign, we'll be right beside you managing your PPC marketing and paying close attention to it every day. We'll also be ever tweaking your campaigns depending on what our regular reporting and analysis reveals cutting out the underperforming keywords and maximising the better ones.

Including:

• Initial Consultation - The first step is for us to get a deeper understanding of your business and your goals. We like to know about your products or services, what has sold well in the past and what hasn't, who your customers are and the types of customers you'd like to target.
• Keyword Research - With a better understanding of your business and customers, we then research what keywords are actually being used to search for products/services like yours. We also look at your industry as a whole and check out your competition. From this we can determine the most popular keywords and gain an insight into potential traffic and costs. This research will also identify keyword phrases that are being searched with but have low competition.
• Cost Ideas - With an idea of potential keywords, we can now have an idea of potential traffic which gives us an idea of potential costs. From this we can get an idea of what your likely return on investment will be and how best to target your market. Depending on your advertising budget, we will split your market into different groups so we can penetrate it better.
• Keyword Focus - Depending on your products or services we will design your campaigns and adgroups around very relevant keywords. Some of our clients have over 12 campaigns with over 40 adgroups in each campaign, each adgroup having it's own relevant advert, each ad having relevant keywords. It's not unusual for our clients have many thousands of targeted keywords bringing in thousands of qualified and quality visitors to their websites each month. By using these strategies it's possible for us to get your ads in higher positions than your competitors but you'll actually be paying less for your clicks because Google considers your campaigns more relevant.
• Performance Reports - Each month, week or day as you want it, we email you a full report on your campaign's performance. Although we include every keyword, these reports are very easy to understand and include a quick summary page for an instant run-down on the results. Along with the report, we also add our own observations and commetary with any recommendations or solutions already in place.
• Full Consultancy and Support - Any changes you need to be made to the campaigns from prices in your ads, campaigns being paused if a product has gone out of stock, the whole account paused if your website has gone down temporarily, changing landing page destinations or you want to quickly testing a campaign for a new product idea, we are here for you for no extra charge. When we manage your PPC campaigns we take it seriously and consider ourselves partners in your success.

Our monthly management fee ranges between £300 and £1,500 a month depending on your...

• Target Market - Some markets are more competitive, rapidly evolving and more demanding than others that are more straightforward and/or static.
• Number of campaigns and adgroups to be monitored and managed
• Number of changes to be made during the month - Some accounts are more time demanding for example ecommerce sites where products have regular price changes which will need changing in the campigns if these product prices are shown in the ads
• Number of reports required - We are happy to provide detailed or summary reports on a monthly, weekly or daily basis as you require. Producing these reports takes time which will be incorporated into the management fee.

All management fees are paid in advance, plus VAT and are fixed no matter how big your business and advertising budget grows. You can pay via cheque, bank transfer or standing order which keeps it simple and in your control. All costs are transparent and accounts can be checked at any time.

Call us on 0845 4677 683 or send your details below and let's have a chat about your business and what can be done to increase your bottom line.