One of the biggest mistakes you could make is to do it yourself. Even if you did have the time to do so - there are still far too many pitfalls that you can only avoid with the intuition and wisdom of years of experience.

As a Pay Per Click AdWords management agency, we're happy to discuss your situation in a frank, down-to-earth way to learn about your business needs and how to make the most of AdWords for you. These questions are exactly what we would need to know to get you the best results:

1. Exactly What Traffic Are You After?

Are you wanting traffic locally, nationally, or internationally? Are you looking to sell, create an enquiry, or simply raise awareness? How many niches exist within your range of products or services?

We work hard to maximise the number of relevant impressions your ad makes to your potential customers. This means that whenever someone types a term related to what you sell, they see your ad. Some agencies offer just five keywords for a set fee each month - which could only be reaching 1% of potential customers! We sometimes build campaigns with tens of thousands of carefully researched keywords - and monitor every single one for its performance.

2. Is Your Website Up To Scratch?

Once we have provided an absolutely thorough, watertight AdWords campaign, the next bottle neck in traffic flow lies within the site. Frequently we find that sites are in some way limited, and the smallest improvements can lead to massive increases in conversions (sales or enquiries). Many agencies would be happy to just take your money anyway, but we want to make sure you get results. We frequently provide copywriting and website advice to help clients make more from their AdWords traffic. If you aren't sure about your site, feel free to contact us for a frank overview.

3. What Is Your Profit Margin?

Knowing this allows us to know how many clicks you can afford to make a sale or enquiry. Some industries can have highly competitive click costs, so its important to know that you can afford a worthy amount of clicks to make a conversion. We don't charge a percentage of your click costs, so will always work to minimise your click spend anyway.

4. What Is Your Competition Doing?

Its important to have an general awareness of who you are competing against on AdWords. If there are much better offers or websites, then getting the results you want could be challenging. On the other hand, sometimes we help clients undermine the competition and come out on top! So again, its something that we would discuss with you.

5. How Confident Are You About Your Product/Service?

Are you willing to invest the necessary budget to get the ball rolling? When AdWords works well (and we do everything we can to achieve that) you make money from it. That's the whole point - it pays for itself! However if you're overly cautious and hesitant about your budget and spending - then we could be dealing with the third bottleneck - your mind! As always, do discuss your concerns with us.

We engaged Click Success to assess our business and campaigns, provide us with a system and structure that would be more beneficial, and most importantly reduce our costs. They have excelled in every way, our costs are down, our turnover is up, and our position has risen to be constantly within the top three. The business growth of our year old consultancy has been the result of an enjoyable, positive and enthusiastic relationship that will continue throughout the coming years... Excellent work... thank you. Mark Dobson, Water Network Solutions, February 09

So Get In Touch!

The first step is having a chat with us about your campaigns and results so far. It may turn out that we can't help you for various reasons and we'll let you know about this right away. If we feel your account would benefit from a tune-up, we'll put together a proposal for you with a few options, and you're under no-obligation whatsoever.

Our monthly management fee ranges between £300 and £1,500 a month depending on your...

•   Target Market - Some markets are more competitive, rapidly evolving and more demanding than others that are more straightforward and/or static.
•   Number of campaigns and adgroups to be monitored and managed
•   Number of changes to be made during the month - Some accounts are more time demanding for example ecommerce sites where products have regular price changes which will need changing in the campigns if these product prices are shown in the ads
•   Number of reports required - We are happy to provide detailed or summary reports on a monthly, weekly or daily basis as you require. Producing these reports takes time which will be incorporated into the management fee.

All management fees are paid in advance, plus VAT and are fixed no matter how big your business and advertising budget grows. You can pay via cheque, bank transfer or standing order which keeps it simple and in your control. All costs are transparent and accounts can be checked at any time.

Call us on 0845 4677 683 or send your details below and let's have a chat about your business and what can be done to increase your bottom line.

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