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Real-World Case Studies - some of our AdWords clients...

Paul, a director of Click Success and Google AdWords Professional, shares some candid case studies.

How To Get More For Less

Two years ago, Rob, a business owner of a large electrical ecommerce site got in touch to see if we could help reduce his conversion costs down on his Adgroups from the £27 mark. Taking a look at his AdWords account I could see areas for improvement but I knew it would also be tough, labor intensive work. However, I had confidence in Rob's website and great product range so I agreed.

We implemented a very specific structure whereby his individual product keywords could link to their own ads and specific product landing pages - we also updated the prices within the ads every week. We knew that customers were more likely to buy if they saw what they were looking for, and with the price in the ad, they could comparison shop without wasting clicks. Needless to say, Rob loved our ideas.

Within the first month we had brought his conversion costs down from £27 to £12! Over the next couple of months we got it down even further to around £9. Now his conversions costs for that AdGroup are around £3.44 each month! And his other Adgroups range from £9 to just £1.14! And for a major electrical online retailer this is awesome news.

How You Can Compete Against The BIG Boys. . . And Win!

A little less dramatic but still relevant is Mark's account. Mark contacted us because he needed more phone calls into his water leak detection business. He ran his own campaigns but it was hit and miss and he needed consistency. But he had a problem. A low budget meant he couldn't compete with the big boys. But within the first couple of weeks, we managed to transform his campaigns and add a whole range of negative keywords that prevented his budget being wasted. Then we set up new keywords and a tight daily budget that brought in the calls and now his campaigns are so strong his positions are higher than most of his bigger competition - but his daily budget is still tiny!

Another Big-Agency Casualty Brought Back to Good Health...

Beverley was different. She owns a large bricks and mortar company that has a pretty big PPC budget. She knew they needed help but had been let down by an agency before. I visited with them at their offices and got a real grilling! Beverley asked all sorts of tough questions and was concerned about everything from click fraud to losing control of her account! After explaining how it all works, Beverley enthusiastically agreed for us to start work on her account. Within the first few weeks we had trimmed away all the fat, all the irrelevant keywords that were bringing in wasted clicks and cut up her Adgroups into specific sections with newly written ads. She was pleasantly surprised when she got her first report showing that her spend had been reduced despite getting more high quality clicks. And to be honest, Beverley was just pleasantly surprised to get a report in the first place as the other agency hadn't done anything like that. Almost a year on and our relationship is still going strong.

Open, Honest and Down to Earth

And more recent is Tim. The owner of a London based IT firm, Tim is in a VERY competitive cut-throat industry. I was invited to pitch against some other agencies which to be honest always scares me. You see, although I'm the Director here at Click Success I don't like to employ any slick salesperson to go out and get me clients. I work on a lot of accounts here and prefer to speak with new potential clients so we can talk straight and direct and I can decide if I think we really can help them.

So here I am in London, and I'm the last one to pitch. Tim and his partner are tired after having been "jargoned" on all day long by other agencies and now its my turn. We sit and talk for a while and I gain an understanding about their business. Then I pull out some research into keywords I had done prior to the meeting (which for some reason, the other agencies didn't do) and go through the numbers. I finish by apologizing for not giving a mesmerizing presentation and explain how best I thought we could help them. Because we didn't tie them into any contracts they could just try us for one month before making a long term decision.

I didn't realise until Tim said, that we were the cheapest. I guess we should be as we don't have all the staff, glitz, massive magazine ad campaigns and overheads of the bigger agencies. Well Tim figured he had nothing to lose and hired us to get to work. And within that first month we had made progress. Nothing amazing, nothing dramatic, but Tim was at last bidding on keywords that previously were too expensive. And it's been a steady improvement ever since! We are just about to start work on another huge and very important campaign for Tim which would never have been possible if it was not for our open and honest discussion that day in London and our hard word and expertise since.

This is just a small collection of our current clients and I could happily yap on all day about the rest because I do genuinely feel lucky and privileged to be working with such a great selection of business owners and entrepreneurs.

Feel free to call me, Paul, direct (0845 4677683) or email to discuss your business. We're decent, down to earth people and will gladly answer questions and discuss your needs.

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