Why can't big AdWords agencies be trusted?

The idea of a 'big creative advertising agency' conjures images of a big reception area, nice big plants, some of those expensive marketing magazines no one ever reads scattered liberally on a big glass table, a receptionist looking like a young sexy cyber-hacker who talks like the Rachel android from Bladerunner, and great big 'clever' posters on the walls.

But it's not really like that.

Most online marketing agencies don't have plush premises, because clients never actually visit. It's all facade - even with the big, plush websites with things that flash and go whiz-bang. Most of the agencies we have worked for or with have been incredibly uninspiring and depressing places.

Not places I would want managing my online business marketing.

Why big agencies aren't what they seem

Jack of all trades, master of none

Most AdWords agencies are actually side-projects of larger companies, offering search engine optimisation, web design, and things like that. Pay Per Click is just an afterthought - which spells trouble for clients who are wanting those services. How can you be a master at one thing, if you're busy trying to do everything else?

We specialise in Pay Per Click, specifically AdWords. This allows us to use our time purely serving our clients needs - excellent AdWords campaigns. We offer a devoted service.

Are they really working for you?

With a big agency, there are lots of 'hacks' all working day jobs, all trying to please their boss and go home by 5. Are they interested in being paid? Absolutely. Do they have your business interests at heart? Of course not.

You're unlikely to get the passionate dedication that makes the difference between a hack job, and a genuine service you're glad you invested in.

We think outside the box to deliver more than you paid for - suggesting changes to your webpages, doing some on-the-fly HTML code to fix a few bugs perhaps, maybe even sprucing up some graphics on your site. Whatever it takes to improve the customer experience and get you more sales, leads, enquiries, whatever you are after.

Lazy, lazy

Mid-sized agencies also have a tendency to slip into a mode of general apathy and couldn't care less. No one wants to do more work than the others - so a subconscious agreement is formed where everyone works just a little less than the least working person. It doesn't take long for everyone to be playing videogames, spending all day on facebook, forwarding nonsense to each other, arriving late into the office. We have seen it all before.

Our agency is small - a dedicated team of Google AdWords professionals. We believe in efficiency, passion and customer service.

So...

When weighing up the pros and cons of who to work with, take into account not just the prices, the websites etc, but the people behind the work. This is where it matters - the people on the end of the phone or your emails - and you want them to know what they're doing, and care.

If you want to know more about Pay Per Click advertising, just explore the site, or download the guide below.

A Useful Working Relationship:

For future reference, click here to download the 20 page guide outlining AdWords and how we'd work with you going forward - simple, straightforward and effective.

Limited Offer - Order your FREE reports!

For a limited time, we are offering two totally free reports for your website:

The Search Engine Optimation report

Compares your site to your main competition on Google
Analyses your meta keywords, description, title, body text
Analyses your Headlines
Analyses your links - same site and outbound links and link texts
Are your 'alt tags' as effective as they could be?
General recommendations

The Pay Per Click report:

Learn how Pay Per Click could apply to your business
Learn some of the variables and tricks to further optimise your campaigns
Recommendations for a Pay Per Click strategy for your website

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